Member Since: 12 Dec 2005
Location: The Gaff
Posts: 50979
D5 sales May 17
Are LR in trouble with the D5?
The only positive sales in May was the for the FFRR ....but the D5 is down 35%
Either build is still not at full capacity ...or sales are down significantly.
Click image to enlarge
11th Jun 2017 8:58 am
DSL Keeper of the wheelie bin
Member Since: 11 May 2006
Location: Off again! :-)
Posts: 73134
It might be mirroring SWMBO's reaction when she saw the ar$e end of a D5 yesterday. Her first comment, without any help from me, was "God, that's ugly! The rear is worse than the front." Peeps do not like ugly cars!!
And before any D5 owner (thinking of one in particular) gets his knickers in a twist, tough! SWMBO is allowed an opinion.
11th Jun 2017 9:03 am
Pelyma
Member Since: 06 Jan 2005
Location: Patching, Sussex
Posts: 15496
What were sales like for D2 to D3?DS3 TDV6 HSE - Silver with Alpaca (old one) Gone
DS3 TDV6 HSE- Silver with Alpaca (new one) Gone
D4 HSE Lux - Montalcino Red Gone
Porsche Cayenne V8 Diesel S
11th Jun 2017 9:05 am
RRSTDV8
Member Since: 07 Apr 2014
Location: Here
Posts: 13609
All of the range, other than the FullFat were down so it can't just be that the D5 is unpopular.
I wonder if LR's "trendy" bubble is starting to contract generally. FFRR sits outside of the bubble, really, because it's the flagship product and bought by people who want the best, not the trendiest, and it has little real competition.
Also, I wonder if the additional tax burden on vehicles over £40k is hitting them. Most of their output, realistically, suffers here.Visiting from rrsport.co.uk
2012 RRS SDV6
2008 RRS TDV8
"When you fire that first shot, no matter how right you feel, you have no idea who's going to die! You don't know who's children are going to scream and burn. How many hearts will be broken. How many lives shattered. How much blood will spill, until everybody does what they were always going to have to do from the very beginning: SIT DOWN AND TALK!"
11th Jun 2017 9:15 am
DG Site Moderator
Member Since: 12 Dec 2005
Location: The Gaff
Posts: 50979
But the margin of sales drop for the D5 is far more than the others
Paul.... the figures don't go back that far
11th Jun 2017 9:30 am
DigitalJunior
Member Since: 22 Nov 2008
Location: Cumbria
Posts: 4401
But May 17 compared with May 16 (in month) is only 16% down ?
11th Jun 2017 9:47 am
DG Site Moderator
Member Since: 12 Dec 2005
Location: The Gaff
Posts: 50979
Do you want me to get a trumpet out for that It's still far higher than any other model.
11th Jun 2017 10:18 am
Discofixer
Member Since: 23 Jul 2016
Location: South
Posts: 35
Just an opinion based on daily experience but landrover appear to have lost way rr is unique and will remain so d5 is not proving popular for several reasons it's looks are debatable it's overpriced and when you look closely some of the interior trim is quite flimsy the rest of the range are to fashion dependant and the evoque is now becoming an old model at 6yrs old and where is the utility model the one that works for a living and gave landrover its reputation and market are they going to replace it ? Or produce another fashion item?
11th Jun 2017 10:37 am
DigitalJunior
Member Since: 22 Nov 2008
Location: Cumbria
Posts: 4401
DG wrote:
Do you want me to get a trumpet out for that It's still far higher than any other model.
I just wanted to point out a balanced view that the in-month gives a different view than your QTR quote.
nob
11th Jun 2017 10:50 am
DG Site Moderator
Member Since: 12 Dec 2005
Location: The Gaff
Posts: 50979
"balanced view" one big negative v another big negative
Quote:
nob
You are such a fine genitalman
11th Jun 2017 10:55 am
Bello35
Member Since: 14 Mar 2017
Location: Bretagne.
Posts: 161
I said in here a few weeks ago that LR would be in trouble with the D5, not only because of it's looks but mainly for it's outrageous price tag.
The new Velar should sell very well though...
11th Jun 2017 10:56 am
DigitalJunior
Member Since: 22 Nov 2008
Location: Cumbria
Posts: 4401
DG wrote:
"balanced view" one big negative v another big negative
Quote:
nob
You are such a fine genitalman
I love you really
11th Jun 2017 10:57 am
jimbg
Member Since: 19 Apr 2013
Location: UK
Posts: 478
Sales of the D5 are down?
That is comparing the current sales of the D5 against the D4 figures for the previous year/quarter.
There is nothing there to indicate the direction up or down of D5 sales!!!
11th Jun 2017 11:21 am
lynalldiscovery
Member Since: 22 Dec 2009
Location: Maidstone
Posts: 7274
Im sure its a very fine car, but as a general rule landrovers have always stood out from the crowd, now they are becoming part of it.
11th Jun 2017 11:24 am
fat bloke
Member Since: 07 Aug 2006
Location: OXFORD
Posts: 1258
And it's been noted others have now caught up to a degree and some are cheeper and easier on the eye .where as LR are pushing the boundaries further up market ? But higher prices come at a cost .
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It's still far higher than any other model.
