Pelyma wrote:

Lifestyle doesn't suggest a price bracket, just that it is a practical vehicle. LR is a company and its sole purpose in life is to make money they are going to produce cars that make them the most money, not what the LR enthusiasts want as most of them don't buy new anyway.

LR should be looking to distance themselves from "lifestyle vehicles" as much as possible - they are the imitations, bought by posers; LR should be marketing itself as "the real thing" (which will appeal to the posers even more) because it is in a position to do so.

At the end of the day, though, the correct range of vehicles at the right price is what will sell. A narrower more similar range of cars isn't going to give as greater market opportunity and they are simply distancing themselves from many more customers. You have to be in the minds of your potential customers, even if they aren't buying now.

Someone has been thinking and come up with this idea that they should make their vehicles more upmarket and expensive, but the idea just won't hold up forever. I don't doubt that the idea has also sprung from LRs reputation for "poor reliability". A high-end customer, buying a new vehicle every 3/2/1 years is going to be far less concerned than someone looking to buy a practical family vehicle that they want to last, so their sales are going upmarket. They are so full of themselves because they're doing well, that they see it as "high-end sales increasing" rather than "relatively poor low-end sales". LR is resting on it's laurels right now.

What they need to do, is take a step back frrom their own self-importance, and produce some premium quality vehicles for the lower end of the market and shake of their reliability reputation.

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FenRob wrote:

My prediction is, that in 20+ years' time, good D3/4s will be as sought after as 2-door Rangie Classics are now. So hang on to yours, give it tlc, and watch it hold its value.

Quote:

Can't see it personally. Too many big repair bills will write off a D3...