| Do we like the DISCOVERY bonnet lettering on MY14 discos? |
| Yes |
32%
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32% |
[52] |
| Mixed emotions |
16%
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16% |
[26] |
| No |
51%
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51% |
[84] |
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| Total Votes: 162 |
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110CSW
Member Since: 19 Oct 2005
Location: Scotland
Posts: 796
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Yes from me and ordered one too.
I understand the concern from some but it will be quite familiar in a while and it is clearly part of a plan. I'm more interested in how the FL3 will be called Discovery but the two vehicles will need a differentiator extra word as well.
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 8th Jan 2014 10:45 am |
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rodneydisco3
Member Since: 13 Sep 2009
Location: High Wycombe
Posts: 113
 
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I am rather pleased with the change of policy, Land Rover is an iconic brand known throughout the world, which is why it is so successful.
Having Land rover across the bonnet of some vehicles rather reduces the progress of new models, the idea of the company Land Rover having a number of sub brands leads to many further options of alternative vehicles.
I understand following the Freelander becoming a baby Discovery there is a Discovery Sport to be announced.
I expect Defender will follow as a sub brand with a number of rugged vehicle types, there has already been the view of DC100.
It is exciting times to be around any Land rover vehicle, any company managing to sell so much has more money for even more creative vehicles.
I am not sure LR will ever reach the Audi plan to have 60 different vehicles available but i am sure we will see the range grow substantially over the next few years,
Discovery is fabulous to be a brand. Long may it live. Rodey L
2018 Discovery 5 3L HSE Idris silver and black
14MY liore Blue/Almond HSE (now with new custodian)
Discovery 3 09MY Gaulway Green/Almond (now with new custodian)
1933 MG J2
1934 MG PA
1935 MG PB
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| 8th Jan 2014 11:00 am |
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DALEK
Member Since: 28 Jul 2011
Location: Near Stockport
Posts: 633
  
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My feelings are that it is such an iconic vehicle that it does not hide in a crowd so what it says on the front really is not an issue. It cannot be mistaken as anything other than a Land Rover and a Discovery, I can see the sense in the branding so I suppose its a  from me!
Note to self!! This comes from a man who has spent a fortune making his trusty loved old D3 look D4ish, I still have 3 on the back and Land Rover on the front...........for now!!!!! That is the problem of having a colour that is unique to a D3. I have just read this and realised I need to do 2 things..... 1, get a life....2 Get a D4  D3 HSE ........................Gone!!!
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| 8th Jan 2014 11:37 am |
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markbrads
Member Since: 15 Apr 2013
Location: East Sussex
Posts: 234
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Will we see R A N G E appearing on the Range Rover bonnets then 
I've decided I like it actually and as the previous numpty owner of my Disco 3 has replaced the letters on the bonnet in the wrong place I may replace them with these 
Where can we get the letters from (not to expensive) for either ???
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| 8th Jan 2014 7:40 pm |
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MHP
Member Since: 31 Dec 2011
Location: lydd
Posts: 2776
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DALEK wrote: I have just read this and realised I need to do 2 things..... 1, get a life....2 Get a D4
 I am sure you aren't the only one 2009 Discovery 3 HSE - Gone
2019 Anniversary Edition D5 - Going
2019 HSE D5 - coming!
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| 8th Jan 2014 9:45 pm |
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rodneydisco3
Member Since: 13 Sep 2009
Location: High Wycombe
Posts: 113
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I was in the dealers yesterday, parked next to the Discovery was a 14MY Defender across the bonet. Looked OK, but! Rodey L
2018 Discovery 5 3L HSE Idris silver and black
14MY liore Blue/Almond HSE (now with new custodian)
Discovery 3 09MY Gaulway Green/Almond (now with new custodian)
1933 MG J2
1934 MG PA
1935 MG PB
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| 14th Jan 2014 7:29 am |
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Sleepyrascal
Member Since: 12 Jan 2014
Location: Aberdeen
Posts: 104
 
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NO!
I dont know how this slipped through the net at the Landrover quality department. The Landrover and Rangerover brands are rock solid and any car which wears it does so with pride. Discovery is a model name. What woudl happen if mercedes replaced the merc badge on the front of their cars to E220 or similar.
There must be a marketing / branding initiative driving the change which is worrying. It stinks of a friday afternoon idea. I love opening the gate to the driveway and seeing that big Landrover badge staring me in the face!
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| 14th Jan 2014 10:30 am |
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rodneydisco3
Member Since: 13 Sep 2009
Location: High Wycombe
Posts: 113
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It looks like other than a darker green oval, you willnot see Land rover across the bonnet of any Land Rover product in the UK anyway.
You ahve to agree that it does allow for a great dealmore vehicles under each sub brand, which must be better financially and therefor gives funds for some great future developments.
I think we should be pleased that Defender lives on a couple of years back it was very much on the cards to discontinue the model, but it lioves on with great potential for many different derifitives coming over the years. Rodey L
2018 Discovery 5 3L HSE Idris silver and black
14MY liore Blue/Almond HSE (now with new custodian)
Discovery 3 09MY Gaulway Green/Almond (now with new custodian)
1933 MG J2
1934 MG PA
1935 MG PB
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| 14th Jan 2014 1:25 pm |
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Skep
Member Since: 04 Dec 2007
Location: between Sheffield, Chesterfield, Worksop and Mansfield
Posts: 651
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At the end of the day they are only stuck on letters, the machinery underneath is still pretty much the same, I'm not a huge fan of 'DISCOVERY' on the bonnet.....yet..... but I'm sure in a few years when there are more DISCOVERY than LAND ROVER around it will just be the norm.
I like possibly a lot of others don't like change, I buy stuff from the same shops, same colours, same fragrances, but sometimes someone gets me something different that I instantly take a dislike too, but more often than not, it turns out that its actually not as bad as it first seems.
Land Rover have to put new things out there otherwise we'd still all be driving Discovery 1, When the D5 comes out, it will be radical and I'm sure this kind of debate will strike up about that too!
Just my opinions!!
Skep '16 Volvo XC90 R Design Bursting Blue (Vera)
'12 Discovery 4 3.0 SDV6 HSE Fuji White (Daz - Gone 
'10 Discovery 4 3.0 TDV6 HSE Santorini Black (Vinnie - Gone)
'07 Discovery 3 2.7 TDV6 SE Stornoway Grey (Gone)
Club Side Skeps
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| 14th Jan 2014 2:21 pm |
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MHP
Member Since: 31 Dec 2011
Location: lydd
Posts: 2776
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I have to say its really interesting to see how everyone feels about the new lettering 2009 Discovery 3 HSE - Gone
2019 Anniversary Edition D5 - Going
2019 HSE D5 - coming!
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| 14th Jan 2014 2:30 pm |
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astonbuilder
Member Since: 29 Sep 2006
Location: MIDLANDS
Posts: 8103
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Sleepyrascal wrote:NO!
I dont know how this slipped through the net at the Landrover quality department. The Landrover and Rangerover brands are rock solid and any car which wears it does so with pride. Discovery is a model name. What woudl happen if mercedes replaced the merc badge on the front of their cars to E220 or similar.
There must be a marketing / branding initiative driving the change which is worrying. It stinks of a friday afternoon idea. I love opening the gate to the driveway and seeing that big Landrover badge staring me in the face!
Where does the 'quality department' come into this? The analogy to Merc' is still the same; the LR oval is still there, front back, sides and plenty other places.
LR have decided to put the model generic on the front bonnet, so what? It's a rational differentiator from the multiple 'family' ranges to come for the individual model lines
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| 15th Jan 2014 12:24 am |
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Russell
Member Since: 24 Aug 2007
Location: Kent
Posts: 10564
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I do not see how putting the name on the bonnet front edge allows for a "great deal more vehicles under each sub brand" as stated on here by rodneydisco3. At the end of the day no matter what is written on the bonnet the model has traditionally been identified by the badges on the rear so no matter if it is Land Rover or Discovery on the front the sub brand can still expand via badging on the back.
Personally I do not currently like it but suspect as time goes on it may well grow but looking at the poll I think LR have missed a trick again and may well be starting to miss the trick with a few other things recently, a shame as they currently are market and world leaders but if they DO NOT listen to customers especially their current loyal ones things can go wrong very very quiclky.
Another example is the current body style for the D3/4 has been around for a long time and many people are asking about the update but this does not appear to be in the pipe line now or the near future as a result some people are starting to move away from the marque as a nimber on here have done in the last few months. I know a few people does not make a massive diffrence to start with but once the ball starts rtolling it quickly gather momentum and can be hard to stop.
The new RRS seven seat or even the 5 seater. A lot of people who have looked at the car including me think it look stuning but inside it is very small and clostrophobic and the seven seater is no use unless you have very small kids or are traveling no more than a couple of miles.
Come on LR look at your customers and what they want from their vehilces and use their vehilces for. MY17 D5 1st Edition Namib Orange
MY15 D4 HSE Kaikoura Stone
MY12 D4 HSE Nara Bronze Sold and gone
MY11 D4 HSE Stornaway Grey Sold and gone
D3 S spec Silver Sold and gone
Tow bar, full length roof bars, side steps, tow bar storage unit, surround camers.
D4 camera club
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| 15th Jan 2014 8:20 am |
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astonbuilder
Member Since: 29 Sep 2006
Location: MIDLANDS
Posts: 8103
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You're gonna love it when they start putting 'Landy' on products then.......
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| 15th Jan 2014 10:23 am |
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Gt.Mooglywoogly
Member Since: 11 Sep 2007
Location: Lt. Mooglywoogly
Posts: 147
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Don't like the word discovery on the front.
How about
"inventum in terra jus"
just to give it that retro futuristic feel, with a touch of the intellectual?
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| 16th Jan 2014 10:05 am |
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character
Member Since: 01 Jan 2008
Location: wiltshire
Posts: 5781
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nah...should be "triggers brush" on the bonnet......umm that's an idea 
just need the T, G, B, U, H
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| 16th Jan 2014 10:28 am |
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