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D5/6-Who is the target market?
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ruben
D3 Decade 


Member Since: 26 Sep 2006
Location: ASTURIAS
Posts: 2440

2006 Discovery 3 TDV6 SE Manual Tonga GreenDiscovery 3

Quote:
Moo wrote:
.... many D3/4 owners have moved to the Defender but its just not as practical and too much money for what it is..


I finally see written to an Defender´s owner what I really always believed and what stopped me all this time from getting into that small fortune!! I congratulate such sincerity!!

.but, my apologies because I have gone completely off topic!! :oops:
 lost in translation!
DISCOVERY 3 SE man. TDV6 2006, my true love!
DEFENDER 2 SE D I6 MHEV 2024, other live. 
 
Post #23257066th Feb 2023 11:48 pm
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Ian_S
 


Member Since: 17 Apr 2023
Location: South
Posts: 2

United Kingdom 

I do get a bit angry when people say the D5 doesn't sell, especially at the moment! (Still waiting for mine, it's been a *long* time...)

The Discovery is not selling well right now simply because they won't make them. Despite the fact that the Slovakia plant in theory has a capacity to make huge numbers of cars, LR have been sacrificing Discovery production since the D5 facelift, which pretty much coincided with the start of customer Defender deliveries. With Covid and the chip shortage, LR have ruthlessly gone after higher margin models and virtually dropped production of everything else.

In the last qtr, where JLR claim improved sales, the Discovery Sport sold only 9k units and half of those were built and sold by it's Chinese venture, so in reality that's around 4.5k Discovery Sports... and ALL of those were limited to PHEV's as you haven't been able to order a MHEV variant for about a year! This is a model that shifted 125k in a year, or about 31k a qtr.

If full size Discovery's were only selling at the current rates, then you'd be able to walk into a dealer and with buy stock or get one delivered in the normal 3 months. You can't. The 9-12 months quoted on the website is highly optimistic.

When the Defender launched, much was made of the entry price of around £43k. (Too expensive for many even then.) Now, the base Defender models start at around £63k rising to well north of £100k, hence they get the priority in production slots.

In terms of practicality, if you have a family, and especially a dog, the Defender is a huge compromise. If you have bikes then rear mounting is problematic. Ignoring the side opening door for a second, the big fat spare tyre means at least the closest space on a bike rack is unusable or, you need a daft looking tow bar extension to fit the right no. of bikes on. You still can't open the door properly though and the hinge is hopeless. Either it always tries shutting itself or swings open depending on angle, which with the bikes is hopeless and it's a heavy old door with the spare on it.

As a 7 seater (110) the narrow upper body design (to ape the original) from the shoulder up means the 6+7th seats have no more room than a Disco Sport, the 90 is cute but hopeless for practicality because of the metal bar across the back, and the 130 has the SAME bar across it's 3rd row too. In the 130 none of the seats fold flat and with the ridiculous ridge in the loadspace and bouncing seats that don't even latch in the down position, which makes it really flawed to carry luggage and frankly dangerous for dogs. Then to add insult to injury on the 130, the one I had for a weekend didn't have a single USB port in rows 2 or 3... for an 8 seater... at £84k...

The Discovery for a family is way more practical. The tailgate works with tow bar mounted options that can just tilt out the way. The rear loadspace is flat in row 3, and because the body doesn't come in above the shoulders, you get more space which means even with a 33kg dog, you can still share boot space with luggage. USB ports everywhere and when needed the third row is much more spacious than a 110. You won't get 3 adults in the back of a 130, but 2 will be quite comfy as long as they are of a certain age where a USB port isn't of similar need to water...

All the above isn't helped by daft journalists claiming on the one hand that the D5 is great and selling like hot cakes (Steve Cropley, Autocar) and then on the other, (business section Autocar and lots of other rags) claiming that sales are so low that there may not be another one...

The facelift D5 with Pivi Pro and the new inline six engines is a peach of a car. It fixes the main issues with the D4 and early D5's of the Ford Lion engine crank snapping lottery, or 4 cylinder diesel losing compression, as you now can only have the new 6 cylinder diesel, and the Pivi Pro system is finally an infotainment solution that stands with the best of them out there.

Ok, I know styling is personal and there are both pro's and cons of unibody vs. ladder frame depending on what you want, but the current D5 is a class act. (We've just spent 10 days with one on a road trip to France) The fact that the FFRR and RRS are now well north of £100k for any reasonable spec means to me the D5 is the real sweet spot. You get most of the toys and 90% of the refinement for a lot less money.

If JLR would actually just make some, I think they'd have a hit on their hands now that the bigger RR models have moved well outside its price range.

But than doesn't seem to fit the (flawed) idea that JLR can build more luxury cars and compete with Bentley ...

Anyway, rant off! Very Happy
  
Post #233358817th Apr 2023 1:19 pm
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RRSTDV8
 


Member Since: 07 Apr 2014
Location: Here
Posts: 13605

United Kingdom 

The reason they are building Defenders is because that's what people want. Nothing is competing with the Defender. Very few people want the Disco because it's competing with better vehicles in a relatively crowded segment.

The Defender sells over three times as many. The RRS sells over twice as many, the FFRR sells nearly twice as many. 7 seaters are not rare these days and the likes of XC90 outsell the D5 by several times.

All of LR's output has long lead times at the moment - go over to RRSport.co.uk and look at the lead times people are experiencing waiting for their new L461 RRS. It's not just the D5 that is experiencing long lead times.

And if I had to be a middle row passenger in either a D5 or a new 110, I'd be in the 110 every day of the week. The second row seats in the D5 are awful in comparison. In fact, they're just plain awful - no under thigh support for anyone with legs longer than a child's.
 Visiting from rrsport.co.uk
2012 RRS SDV6
2008 RRS TDV8
"When you fire that first shot, no matter how right you feel, you have no idea who's going to die! You don't know who's children are going to scream and burn. How many hearts will be broken. How many lives shattered. How much blood will spill, until everybody does what they were always going to have to do from the very beginning: SIT DOWN AND TALK!" 
 
Post #233359117th Apr 2023 1:50 pm
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Ian_S
 


Member Since: 17 Apr 2023
Location: South
Posts: 2

United Kingdom 

There's no denying that the new RR, RRS and Defender aren't very popular which is part of the reason they have long lead times as well as JLR's supply issues. However, it's also clear that JLR are prioritising them at other models expense as these are the highest margin models too. IF there were no supply issues, you'd still probably be looking at a 12-18 month waiting list on the new RR/RRS.

FFRR sales are now at a level never achieved by the previous L405. The last qtr's sales for it were almost 19k units. New RRS numbers are creeping up slowly at just over 11k, but that's still some way off the previous models peak of around 26k in a quarter and a solid 20k avg. per qtr in general. However it's still very new.

Defender has just posted the biggest numbers by far from Nitra as well as a few more Disco's creeping through, 23.6k Defenders in a qtr is a good number above anything they've ever produced, and that was with an almost doubling of Disco 5's...

Velars were allowed to peak briefly as L405 production wound down, but are now way down on their previous norms.

Click image to enlarge


DS's were shifting colossal numbers pre-facelift and covid, likewise the Evoque. Also you'd be hard pushed to see an obvious tail off in Discovery sales in the changeover from 4 to 5 ... The change comes as they wound down Disco production in MY20 as new Defender came on stream and prior to the Disco 5 facelift.

Sure, some of those sales will have gone to Defender, as they may have also from Velar, but there is no escaping the fact that JLR are heavily prioritising certain models. Project re-imagine kicked in in Q2 21, and the general recovery in sales across all models changed to just key models.

This last quarter Discovery sales jumped 54%, that's not a car that has no interest. No-one has been promoting/advertising Disco hard. That's a backlog of orders that doesn't include all the people that have jumped to other brands on the back of not wanting to wait for a Land Rover. Volvo will have done very nicely from LR owners whose PCP has ended and have no chance of getting a new Evoque (XC40), Disco Sport (XC60) or Disco (XC90).

My point is, with the very ruthless prioritisation of high margin models over everything else, it's impossible from todays sales figures to say what numbers Discovery, Discovery Sport, Evoque or Velar could be achieving. Defender might even eclipse the DS for sales in a qtr if chip supply was not still constrained. People who might have jumped from DS/Evoque into a Defender when you could get one sub £50k won't be interested at £63k without any options.
  
Post #233360917th Apr 2023 4:02 pm
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RRSTDV8
 


Member Since: 07 Apr 2014
Location: Here
Posts: 13605

United Kingdom 

If you have to prioritise supply then you prioritise those products that make you most profit. That's Business 101, isn't it?

It's also 101 that you price things at a level that you think you can sell them at - more popular things can be priced higher than less popular things. D5 is cheaper, marginally, than Defender and yet still sells fewer units.

And even if they had no supply issues, the middle row seats of the D5 would still be an awful place to spend any time.
 Visiting from rrsport.co.uk
2012 RRS SDV6
2008 RRS TDV8
"When you fire that first shot, no matter how right you feel, you have no idea who's going to die! You don't know who's children are going to scream and burn. How many hearts will be broken. How many lives shattered. How much blood will spill, until everybody does what they were always going to have to do from the very beginning: SIT DOWN AND TALK!" 
 
Post #233362117th Apr 2023 5:27 pm
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LT
 


Member Since: 31 Dec 2005
Location: South West
Posts: 23866

United Kingdom 2016 Discovery 4 3.0 TDV6 Landmark LE Auto Santorini BlackDiscovery 4

As already mentioned, the D5 doesn't have the "Tonka toy" appeal of the D3/4 and "new" Defender and people like that, regardless of whether they'll use the off-road ability or not. Just as "divers" watches are popular.

The D5 with it's "softer" styling has to compete with large 7 seater SUV's from other marques. That it is undoubtedly superior off- road than it's competitors will count for little to the majority of buyers.

Styling wise, there's no real practical competition* for the "new" Defender and I am convinced that is a significant reason in why it is so popular.

*Oddballs like the G-Wagen and Ineos don't really count.
 2006 D3 HSE (Original & still the best)-GONE
2010 D4 HSE (A bit bling)-GONE
2014 D4 HSE (Almost too bling)-GONE
2015 D4 HSE (A heated what?)-GONE
2016 D4 Landmark (Written Off)-GONE
2016 D4 Landmark (Surely the last!) PD1881 rims-GONE
2017 FFRR SDV8 Autobiography (now semi-retired) 
 
Post #233362617th Apr 2023 5:45 pm
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RRSTDV8
 


Member Since: 07 Apr 2014
Location: Here
Posts: 13605

United Kingdom 

Exactly so, LT. There is nothing on the road like a new Defender, just as there wasn't really when the D3 came out.

If I wanted a 7 seater today, I'd be looking at one of the VW van type things - the current one is the "T7 Multivan". 7 proper seats with decent access to all of them (no clambering through a gap between C-pillar and row 2), loads of room when the rear seats are removed or even take them all out and it's a decent sized van. Real practicality.

Or if a 7-seat SUV is required, a Volvo XC90, a Q7 or (for those on a slightly smaller budget) the Skoda Kodiaq would all be good choices. Sure, none of them will go off road like a D5 but that's not really important in that sector these days.
 Visiting from rrsport.co.uk
2012 RRS SDV6
2008 RRS TDV8
"When you fire that first shot, no matter how right you feel, you have no idea who's going to die! You don't know who's children are going to scream and burn. How many hearts will be broken. How many lives shattered. How much blood will spill, until everybody does what they were always going to have to do from the very beginning: SIT DOWN AND TALK!" 
 
Post #233365717th Apr 2023 9:19 pm
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Sandyh
 


Member Since: 23 Apr 2018
Location: Sheffield
Posts: 37

United Kingdom 

I agree with a lot of what's already been said.
We cannot be unique in our situation that we are a young family with a large dog, a large caravan and into the outdoors and all the sports that that involves.

Our D4 is getting on and we've been contemplating its replacement for over a year. Despite being stung by LR warranty on this one and determined not to repeat the issue I have the following criteria;

Air suspension for load levelling and hitching up.
Large Boot - bigger the better.
4x4 - we live at 900ft and make regular trips to the alps in winter along with towing on wet fields.
Low box - invaluable for manoeuvring the tin tent.
7 seats is not a requirement, we do use them but could easily live without.

I agree about small engines - I'm not convinced on their longevity when we tow from UK straight to Italy sometimes.
4motion Caravelle - new multivan has a limited towing capacity so it would have to be a T6 model.
Merc GLS - these can be had with a low box. But merc and I know nothing about them.
Volvos - only 2L
BMW X5 - possible esp with the 50e versions now, but compromised boot.
Q7 - possible but again, not familiar with them.
Defender, seems to be to many compromises on load space for me. And 130 to big overall to be practical.

Basically a D5 is now back to the top of the list as they do the job without me needing to worry about it. Well apart from reliability........
My current thinking is about saving/waiting until we can afford the latest MHEV version as hopefully that proves to be reliable.

I think there's still a definite market for them, maybe I'm in a minority though.
If I had the money - I'd be straight out to order a new build.
  
Post #237346517th Jul 2024 3:45 pm
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LT
 


Member Since: 31 Dec 2005
Location: South West
Posts: 23866

United Kingdom 2016 Discovery 4 3.0 TDV6 Landmark LE Auto Santorini BlackDiscovery 4

For your requirements, I would agree that the D5 would be spot on. Thumbs Up

A used (has to be now) SDV8 L405, which I have, would work. However, the rear middle seat isn't great and the boot, whilst still huge. is I'm sure a bit smaller than the D5, as the L405 has superior rear legroom.

Having done 12k+ miles in a fully loaded HSE SD6, I find the L405 a much nicer drive.

I get more overall mpg from the SDV8 than I did from my D4. Confused


Click image to enlarge


ETA- The SD6 engine in the D5 was great. Thumbs Up
 2006 D3 HSE (Original & still the best)-GONE
2010 D4 HSE (A bit bling)-GONE
2014 D4 HSE (Almost too bling)-GONE
2015 D4 HSE (A heated what?)-GONE
2016 D4 Landmark (Written Off)-GONE
2016 D4 Landmark (Surely the last!) PD1881 rims-GONE
2017 FFRR SDV8 Autobiography (now semi-retired) 
 
Post #237346717th Jul 2024 4:30 pm
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RRSTDV8
 


Member Since: 07 Apr 2014
Location: Here
Posts: 13605

United Kingdom 

Why not replace your D4 wit another, lower mile, D4? They are out there if you look. And you know what you're getting and how it fits in to your lifestyle. Throw it at a decent indie LR specialist for servicing and it'll do the job with decent reliability.
 Visiting from rrsport.co.uk
2012 RRS SDV6
2008 RRS TDV8
"When you fire that first shot, no matter how right you feel, you have no idea who's going to die! You don't know who's children are going to scream and burn. How many hearts will be broken. How many lives shattered. How much blood will spill, until everybody does what they were always going to have to do from the very beginning: SIT DOWN AND TALK!" 
 
Post #237348117th Jul 2024 8:59 pm
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LT
 


Member Since: 31 Dec 2005
Location: South West
Posts: 23866

United Kingdom 2016 Discovery 4 3.0 TDV6 Landmark LE Auto Santorini BlackDiscovery 4

Age and more importantly the crankshaft lottery would stop me buying a diesel D4 again. Sad
 2006 D3 HSE (Original & still the best)-GONE
2010 D4 HSE (A bit bling)-GONE
2014 D4 HSE (Almost too bling)-GONE
2015 D4 HSE (A heated what?)-GONE
2016 D4 Landmark (Written Off)-GONE
2016 D4 Landmark (Surely the last!) PD1881 rims-GONE
2017 FFRR SDV8 Autobiography (now semi-retired) 
 
Post #237348217th Jul 2024 9:16 pm
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RRSTDV8
 


Member Since: 07 Apr 2014
Location: Here
Posts: 13605

United Kingdom 

Buy at the right price and it's not an issue. You can spend way more than the cost of a D4 + replacement engine and get something that's not quite right and also has its own issues to contend with. And if the engine doesn't need replacing then you're massively quids in - the reality is that most cranks don't snap.
 Visiting from rrsport.co.uk
2012 RRS SDV6
2008 RRS TDV8
"When you fire that first shot, no matter how right you feel, you have no idea who's going to die! You don't know who's children are going to scream and burn. How many hearts will be broken. How many lives shattered. How much blood will spill, until everybody does what they were always going to have to do from the very beginning: SIT DOWN AND TALK!" 
 
Post #237348717th Jul 2024 10:18 pm
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LT
 


Member Since: 31 Dec 2005
Location: South West
Posts: 23866

United Kingdom 2016 Discovery 4 3.0 TDV6 Landmark LE Auto Santorini BlackDiscovery 4

I don’t disagree and it depends on what other vehicles, if any, you own and how you use it. Not sure I ever have a Land Rover as an only vehicle. There’s a lot more to go wrong with them.

As I daily drive for my business, or for motoring holidays my concerns over both age related issues and more importantly potential crank failure would be too strong. That’s just my personal feelings though.

I didn’t worry about it at the time as my D4’s were either in the main warranty or under the extended warranty and main dealer serviced. There was no way I’d have paid for a replacement engine.

I would definitely be less concerned about a low mileage Jap import 5.0 D4, that I’d get properly looked over and rust proofed. Very Happy
 2006 D3 HSE (Original & still the best)-GONE
2010 D4 HSE (A bit bling)-GONE
2014 D4 HSE (Almost too bling)-GONE
2015 D4 HSE (A heated what?)-GONE
2016 D4 Landmark (Written Off)-GONE
2016 D4 Landmark (Surely the last!) PD1881 rims-GONE
2017 FFRR SDV8 Autobiography (now semi-retired) 
 
Post #237349017th Jul 2024 11:04 pm
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Nasher
 


Member Since: 07 Mar 2009
Location: Clanfield, North of Pompey - UK
Posts: 2821

England 2016 Discovery 4 3.0 TDV6 HSE Lux Auto Loire BlueDiscovery 4

LT wrote:
Age and more importantly the crankshaft lottery would stop me buying a diesel D4 again. Sad


LT wrote:
I don’t disagree and it depends on what other vehicles, if any, you own and how you use it. Not sure I ever have a Land Rover as an only vehicle. There’s a lot more to go wrong with them.

As I daily drive for my business, or for motoring holidays my concerns over both age related issues and more importantly potential crank failure would be too strong. That’s just my personal feelings though.

I didn’t worry about it at the time as my D4’s were either in the main warranty or under the extended warranty and main dealer serviced. There was no way I’d have paid for a replacement engine.

I would definitely be less concerned about a low mileage Jap import 5.0 D4, that I’d get properly looked over and rust proofed. Sad


LT, we’ve always had similar thoughts on this subject, and I have to agree with you again and your posts above.

I love my D4, even more than I loved my D3, and don’t really want to change it, but that Crankshaft lottery keeps niggling away at me.

I lead a busy life, and use my D4 as my main transport to do @15K miles a year.
If I was without it suddenly or for an extended period of time I’d have to buy another vehicle to use temporarily whilst I or somebody else fixed it.

Perhaps I shouldn’t even be considering another Land Rover in those circumstances, but I don’t want anything else really unless I could afford to have another vehicle to share the load with.

The interest in D4 V8s has peaked my interest, but I need to do some research in the total running cost comparison with a post 2017 4.4TDV8 L405 and D300 110.
Fuel, Tax, Insurance, etc.
 Heaven doesn't want me, and hell is afraid I'll take over.  
Post #237349418th Jul 2024 6:53 am
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Moo
D3 Decade 


Member Since: 13 Aug 2010
Location: UK
Posts: 14481

Ukraine 2005 Discovery 3 TDV6 S Manual Zambezi SilverDiscovery 3

Replacing the D4 is a conundrum. I love my Defender but the boot and rear door just niggle me. I’ve been using my daughter’s D3 a lot whilst she’s on her gap year. It’s such a great car and so practical.

I’ve looked at Japanese V8 D4s for a while and it is really tempting, but there’s something about having a warranty that I like. I’m going to have a look at the Grenadier when I’m back from holiday and I still have a deposit on the new Land Cruiser, but it’s only a four pot.

Maybe I should just give in to the Menoporsche like my mates and get a 911 and X5, although I think my wife might rearrange my my anatomy if I did. Shocked I’ll probably still be looking as my Defender approaches its tenth birthday Laughing , unless LR see sense with the D6 Very Happy
 D4 HSE EU6 (Known as Jeeves)

New Defender L663 110 SE (known as Noddy!) Sold

Sold Volvo XC90 R-Design (known as Basil)

Sold - D4 HSE (Known as Gerty)

No longer the Old Buses original owner Sad
231,000 miles and counting
05 S manual owned from March 2005
D4 Face lifted
Still original injectors and turbo
V8 Front brakes
BAS Remap, Allisport Intercooler and deCat
EGRs blanked
T-Max split charge
Hanibal Expeedition rack
Prospeed ladder
Duratrac tyres
IID BT
BAS FBH control 
 
Post #237349718th Jul 2024 7:43 am
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