heine
Member Since: 07 Feb 2007
Location: Midrand
Posts: 4054
  
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It's 'business as usual' for Land Rover under TATA
TATA Africa Holdings has a significant footprint on the African continent, with a strong presence in over 10 countries. It is a subsidiary of Tata International, a global company with a turnover of US$1.6-bn. Tata Africa Holdings generated total revenues of US$210-m in 2006, and it has invested over US$100-m on the continent.
From the organisation's structural perspective, nothing changes. TATA has elected to retain the existing executive Jaguar Land Rover team, who will continue to run the two brands as they have done under the ownership of Ford.
It will be a case of 'business as usual' at Jaguar Land Rover. There will
be no significant changes to the business, its leadership or product development plans. The entire Jaguar Land Rover board has been kept in place.
All existing warranties, maintenance agreements and other after sales support processes will remain. Service levels and the unique brand experiences will remain the same. The planned product line-ups do not change and all planned launches and new model introductions will continue.
Land Rover enjoyed massive success in the first quarter of 2008, posting 1 389 sales, an increase of 16.8% over 2007. December 2007 (674) was an all-time sales record for the brand in South Africa, while January, February and April 2008 were record months.
Andrew Daniel, MD for Jaguar Land Rover SA, says the Jaguar and Land Rover brands will, in the future, enjoy the best of both worlds. "On the one hand, we have the complete support and continuity afforded to Jaguar Land Rover by our ongoing relationship with Ford. On the other hand, we now have access to immense resources, thanks to our new parent company, which is willing and able to invest in our two brands. As such, we look forward to a bright and successful future for both Jaguar and Land Rover."
For a list of frequently asked questions about the takeover, please email [email protected]
http://midrand.mccarthylandrover.co.za/cfm...detail=878
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 13th Jun 2008 8:16 am |
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